Thursday, March 26, 2009
I went to an advertising fair and a football match broke out
It must be a quiet week. With no real football till next weekend, ok there's a couple of internationals but they're usually only worth watching if there's sod all else on TV, the press are looking everywhere. And look what monsters they have found!
England's new kit officially is revealed on Saturday. Woo, officially note ye. Good news for the kit manufacturers no doubt and good news for the FA who probably get some royalty on each shirt sold. But not such good news for cash pressed dads with kids brought up to believe that dressing like Lampard has them running like Lampard, dressing like Rooney has them shagging grannies like Rooney and dressing like Cole (A) gives them license to act thick and get away with it.
The complete kit, shirt, shorts and socks, will set back anxious parents the best part of 70 quid. Per kid!
With jobs being lost left, right and centre, with people losing their houses, with credit tighter it's just what parents need. Of course not buying could be an option...albeit an unpopular one.
The other story doing the rounds is that of Wigan Athletic changing the name of their stadium from one of chairman Dave Whelan's companies to another of Dave Whelan's companies. Which maybe of news to Dave Whelan's companies but sure as hell ain't to me.
The media is little more than a mouth piece for the corporates who flood the game with money. I don't get anything out of publicising the names of sponsors, does the real media?
Why should we all follow blindly just 'cos one company introduces a new ball or 'cos an airline sponsors a football stadium? Why should we repeat the hyperbole?
Once upon a time football was about people kickng a ball around. Not any more. Now it's mind games, product launches and corporate nose bags.
England's new kit officially is revealed on Saturday. Woo, officially note ye. Good news for the kit manufacturers no doubt and good news for the FA who probably get some royalty on each shirt sold. But not such good news for cash pressed dads with kids brought up to believe that dressing like Lampard has them running like Lampard, dressing like Rooney has them shagging grannies like Rooney and dressing like Cole (A) gives them license to act thick and get away with it.
The complete kit, shirt, shorts and socks, will set back anxious parents the best part of 70 quid. Per kid!
With jobs being lost left, right and centre, with people losing their houses, with credit tighter it's just what parents need. Of course not buying could be an option...albeit an unpopular one.
The other story doing the rounds is that of Wigan Athletic changing the name of their stadium from one of chairman Dave Whelan's companies to another of Dave Whelan's companies. Which maybe of news to Dave Whelan's companies but sure as hell ain't to me.
The media is little more than a mouth piece for the corporates who flood the game with money. I don't get anything out of publicising the names of sponsors, does the real media?
Why should we all follow blindly just 'cos one company introduces a new ball or 'cos an airline sponsors a football stadium? Why should we repeat the hyperbole?
Once upon a time football was about people kickng a ball around. Not any more. Now it's mind games, product launches and corporate nose bags.
# posted by Me @ 9:13 AM 
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