Tuesday, September 18, 2012
Revolting Rovers Fans
I don’t pretend to know all the ins and outs about the on-going
soap opera that is playing itself out at Ewood Park but I do know this. For any
fan to take the bold decision to stop following their team; that is one big
decision that will not have been taken lightly.
That hasn’t been much to cheer about for Blackburn Rovers
fans for some time now. I think many will be comfortable with that. They will
recall their third division days as well as their single Premier League success
under those few heady days flushed with Jack Walker’s cash.
But nothing lasts forever. Blackburn’s title success came
before the Premier League became the massive global brand it is now so there
was little impact to their support. Alan Shearer and Chris Sutton did not
encourage kids in Singapore or Bangkok to rush out and buy those famous blue
and white shirts. The title came five years too early!
Many Rovers fans will recall the days of lower league
football. The name Simon Garner will probably mean as much to them as David
Beckham does to 21st century Manchester United fans. They know
football ain’t all about glory and they probably expect the odd, long, downturn
more than another Premier League success.
Then came the chicken farmers. It doesn’t matter where the
poultry peddlers came from, they started off with a massive PR cock up by
saying they didn’t know anything about football and anyway they wanted to build
their own brand.
As opening pitches to get fans/potential customers on your
side it takes some beating.
From there on it gets murky. A manager is sacked, another
brought in. An agent is operating behind the scenes, pulling strings and
considered by many outside the club to be having an undue influence on the
goings on. Communication from the club is perceived to be garbled at best,
contradictory at worst.
Last season Ewood Park echoed to the sound of Kean Out. A
plane flew overhead, trailing a banner saying Kean Out. The team was relegated,
the fans still chanted Kean Out.
Teams all over the place lose and fans turn on the manager.
It’s part of the job and managers are thick skinned enough not to let it worry
them.
But these protests were not just about the manager and poor
results. They are about foreign ownership in general. The way in which the
Football Association allows itself to roll over and have its tummy tickled
anytime some rich foreigner comes over with a thick wad of cash. Money is
everything, motives and experience don’t count.
At a time when football clubs are in the news for financial
mismanagement, read Portsomouth and Rangers, Blackburn are just being
mismanaged. And no one is lifting a finger.
Manchester United are up to their eyeballs in debt and have
taken a massive gamble on Robin van Persie. Arsenal rely on player sales to
supplement TV and gate revenues. And Manchester City and Chelsea have their own
private sugar daddy to push the prices up so only they can compete and anyone
else who tries will surely bust. Cardiff City fans have had to see their club
badge and club colours change to sate the whims of their investors whose target
audience is far from the valleys of south Wales.
None of this seems to matter to the FA, with their head in
the sand, who point to continued worldwide interest in the Premier League and
say what problems?
During the summer the fans continued with their theme. Kean
Out. A global advisor was bought in and he just added to the confusion.
Against this backdrop, many fans decided to take the most
extreme course of action available to them. Withhold their cash. A footballing seppuku. Stay away from games. Don’t buy
merchandise. Hit the chicken farmers where it hurts the most.
Season ticket sales are half what they were last season and
they in turn were down on previous seasons. Attendances in the early days of
the new season have hovered around the 13,500 mark. A whopping 9,000 down on
last season when they got relegated.
The club also have no sponsorship deals in place. They have
no one on their club shirt, which may be no bad thing anyway say
traditionalists, and recently a stand sponsor refused to extend their deal.
The club is a mess. This is not just about money. The new
owners have splashed some cash and the signing of Scottish striker Jordan
Rhodes shows some ambition.
But the fans ain’t buying. They remain adamant they will not
return to the club until Steve Kean and the owners have gone.
First appeared in Jakarta Globe
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